В статье на примере телепередач регионального канала Якутия-24 рассматривается устная русская публичная речь якутян. На основе контент-анализа речи, лексикона, функционирования стилей языка выявлен тип речевой культуры современного жителя Республики Саха (Якутия). Установлены нарушения акцентологических и произносительных норм, несвойственных для коммуникативного поведения, а также выявлены тенденции демократизации языка, огрубления речи и языковой игры. Авторами предпринята попытка обозначить рекомендации для публичных ораторов, корреспондентов, теле- и радиоведущих, журналистов по произношению и стилистическому употреблению слов в публичной речи.
This work is devoted to a sociolinguistic study of the oral speech of a modern Yakut. The analysis covers the speech of prominent young and middle-aged residents of Yakutia – activists, volunteers, military personnel, as well as figures in science, art, and culture. The aim of the study is to clarify the characteristics of the republic’s contemporary speech culture through an analysis of the oral public Russian speech of Yakuts. The following programs from the regional channel “Yakutia-24” served as material for the study: “Your People, Yakutia”, “Report”, “Tested on Myself”, “We’llShow You”, “Simply Delicious” and “Topical Interview”. A total of 73 broadcasts were analyzed for the period spring–summer 2025. Research methods included descriptive method, content analysis, typological sampling, lexical-semantic analysis, and accentual analysis. An analysis of the public speech of participants in regional television programs reveals the emergence of characteristic trends in the modern Russian language: democratization, jargonization, internationalization, and language play. These processes, on the one hand, reflect the natural development of the linguistic system, and on the other, require increased attention to the norms of literary language, especially in the public sphere, where speech serves an important educational and pedagogical function.
